Internal Factors Within Entrepreneurs That Influence The Acceptance And Use Of Social Commerce Among SMEs In Malaysia  

Oleh:

Andangsari, Esther Widhi ; Jizat, Jessnor Elmy Binti Mat ; Mohd, Nor. Mohd Asri Bin

Jenis: Article from Proceeding
Dalam koleksi: Proceeding IConEnt 2016 (International Conference on Entrepreneurship) : How Innovation could Improve the Performance and Productivity in Entrepreneurship?, page 98-106.
Topik: Social Commerce; Small and Medium Enterprises; Attitude; Self-Efficacy; ICT.
Fulltext: Azilahwati binti Adam, Jessnor Elmy binti Mat Jizat, Mohd Asri bin Mohd Nor.pdf (253.01KB)

Isi artikel

Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce ) s-commerce), which is a combination of e-commerce and social media, jas opened up grater oppurtunities for SMEs in Malaysia. The use of s-commerce as medium for marketing and buying and selling is capable of helping SMEs to increase the sales and profitability of their business. However, according to studies conducted by SME Corp Malaysia, the usage of e-commerce and social media is still low. Attitude and self-efficacy are variables that are often used in studies related to entrepreneurs and their intention to accept a new business innovation or technology. Therefore, this study was untertaken to indentify the internal factors within entrepreneurs, namely attitude and self-efficacy, which influence the acceptance and use of s-commerce among SMEs in Malaysia.

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