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Developing Business Through Delivery Order Strategy A Case Study: Pt. Fast Food Indonesia Tbk
Oleh:
Simatupang, Apriani
;
Sudomo, Asmara
Jenis:
Article from Proceeding
Dalam koleksi:
Proceeding IConEnt 2016 (International Conference on Entrepreneurship) : How Innovation could Improve the Performance and Productivity in Entrepreneurship?
,
page 70-78.
Topik:
Business Develoment
;
Strategy
;
Delivery Order
;
Fast Food.
Fulltext:
Apriani Simatupang, Asmara Sudomo.pdf
(300.0KB)
Isi artikel
Companies do many things to develop their businesses, one of which is by establishing a Delivery Order service. Delivery Order is one of an excellent business tactic to increase sales for PT Fast Food Indonesia Tbk even though not many fast food restaurant chains apply this. The objective in writing this paper is to investigate how big delivery order contributes to the increase of sales in PT Fast Food Tbk, as well as being a guidance to apply this tactic at similar businesses. A descriptive research method is used presenting facts indicating whether increase happened in sales as a result of the number of stores or whether it is because of a delivery order strategy implemented by PT Fast Food Indonesia Tbk.
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