Cultural Value Shifting in Pronoun Use  

Oleh:

Yu, Feng ; Peng, Theodore ; Peng, Kaiping ; Tang, Shi

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Cross-Cultural Psychology (http://journals.sagepub.com/home/jcca) vol. 47 no. 2 (Feb. 2016), page 310-316.
Topik: individualism; collectivism; Google Ngram; big data; value; culture
Fulltext: 310-31_her.pdf (448.13KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ86 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

By investigating the use of first-person pronouns in nine languages using the Google Ngram Database, we examined the degree to which different cultural values skewed toward individualism or collectivism over a span of 59 years. We found that in eight of nine languages (British English being the exception), first-person singular pronouns (vs. first-person plural pronouns) have become increasingly prevalent, which in turn points to a rising sense of individualism. British English showed a U-shaped curve trend in the use of first-person singular pronouns (vs. first-person plural pronouns). Although they initially decreased, British English’s first-person singular pronouns (vs. first-person plural pronouns) use was higher than most other languages throughout the whole period. Chinese displayed a fluctuating pattern wherein the use of firstperson singular pronouns (vs. first-person plural pronouns) increased in recent periods. The dynamics of cultural change and culture diversity were discussed.

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