Detail Consumer desire and ability as determinants of purchasing behavior in the different stages of the family life cycle   Oleh:  Rader, Charles ; Comish, Ray ; Burckel, Daryl Jenis: Article from Proceeding Dalam koleksi: American Society of Business and Behavioral Sciences (ASBBS) Proceedings: Feb 2014; Vol. 21 (1), page 610-615. Fulltext: 53 - ASBBS 2014 - p610.pdf (315.36KB) Isi artikel This theoretical research will integrate the family lifecycle concept with the Comish/Rader Desire/Ability model. The stages of the family life cycle will be analyzed to determine the relationship between a consumer’s desire/ability to purchase and how these two factors interact to determine what consumers purchase during the different stages of the family life cycle. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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