Detail Thai citizens’ utilization of social media communications devices during the Bangkok governor campaign in 2013   Oleh:  Chongkolrattanaporn, Teerada ; Combs, Howard W. Jenis: Article from Proceeding Dalam koleksi: American Society of Business and Behavioral Sciences (ASBBS) Proceedings: Feb 2014; Vol. 21 (1), page 1-8. Fulltext: 15 - ASBBS 2014 - p164.pdf (506.02KB) Isi artikel The use of social media communication devices has increased dramatically in recent years, especially in metro areas of Asia such as Bangkok. Now these devices are being used in ways never envisioned before, such as to receive promotional messages about political candidates. This study has collected the data from four leading candidates from the 2013 Bangkok’s governor election campaign to examine the effectiveness of the social media communication techniques used to persuade voters. The qualitative approach has been employed to analyze the campaign materials and candidates interview. A survey was conducted to examine the correlation between respondents with different demographic profile and their use of social media communication devices during the election campaign period. Both sets of data are compared to see the consistency from the perspective of both campaigners and voters. The study provides recommendations for the most effective social communication devices to be used to persuasively communicate with Thai voters particularly in urban area. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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