Detail Creative teams: a marketing concept training activity   Oleh:  Brown, Randall B. Jenis: Article from Proceeding Dalam koleksi: American Society of Business and Behavioral Sciences (ASBBS) Proceedings: Feb 2014; Vol. 21 (1), page 1-8. Fulltext: 11 - ASBBS 2014 - p127.pdf (247.7KB) Isi artikel This article describes a proven method for implementing student-led experiential activities in a marketing management class. Over the course of a semester, student teams are charged with developing and implementing a marketing concept training activity during a pre-selected class session. Each team initially selects a chapter from the text; then develops a concept-oriented training activity based on a significant concept or skill discussed in their respective chapter. The article provides detailed guidelines for instructors for planning the overall structure and conveying the specific instructions to the student teams on their charge and objective in conducting a training activity. Two sample activities are included in the appendices. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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