Detail Entrepreneurial orientation and innovation investment: a comparative analysis of factors leading to exporting among Atlantic Canadian women business owners   Oleh:  Blotnicky, Karen ; Findlay-Thompson, Sandi Jenis: Article from Proceeding Dalam koleksi: American Society of Business and Behavioral Sciences (ASBBS) Proceedings: Feb 2014; Vol. 21 (1), page 1-10. Fulltext: 09 - ASBBS 2014 - p97.pdf (464.55KB) Isi artikel This research assesses the influence of entrepreneurial orientation, marketing strategy development, engagement in research and development, and technology investment, as predictors of export activity for women business owners in Atlantic Canada. Utilizing survey research and binary logistic regression, researchers determined that entrepreneurs’ reasons for starting their business were either due to income necessity or to pursue a unique market opportunity had no bearing on their interest to pursue export activities: a result that calls into question previous research in the field. The only factor that had a statistically significant influence on exporting was investment in research and development. Future research is recommended to further examine these relationships. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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