Detail The relationship of online netflix user reviews to days to sale for new dvds on amazon   Oleh:  Baugher, Dan ; Ramos, Chris Jenis: Article from Proceeding Dalam koleksi: American Society of Business and Behavioral Sciences (ASBBS) Proceedings: Feb 2014; Vol. 21 (1), page 1-14. Fulltext: 06 - ASBBS 2014 - p68.pdf (355.23KB) Isi artikel The study examines the relationship between Netflix user reviews of DVDs and their sale on Amazon. A seller account was setup on Amazon and 145 new DVDs were put up for sale between 10/15/2012 and 9/18/2013. The DVDs were a mix of nine DVD genres including TV. Of the 145 DVDs, 19% were Blu-ray and 17% were Criterion, a premier brand. Their average release date was 4/5/2005. DVDs were priced competitively, using a lower price strategy, with an average price of $27.89. User ratings were collected from Netflix. The mean user rating or valence averaged 3.52 (SD = .38,) on a 1-5 point scale, and volume averaged 588,930 (SD = 1,447,820). All DVDs sold within 36 days, with average days to sale after the initial offering of 4.26, and 26.2% and 21.4% selling on the initial date or the first day after, respectively. Valence and volume had a correlation of .391 (p < .001) with better rated DVDs showing more ratings. Valence had a negative influence on days to sale with less well rated DVDs taking longer to sell. Valence showed a correlation of -.383 (p < .001) with days to sale and a negative standardized beta weight of -.355 (p < .001) in an OLS regression, after controlling for rating volume, initial price, Blu-ray, Criterion, and release date. Volume had no influence on days to sale in an OLS regression after controlling for valence though it showed a correlation of -.193 (p < .05) with days to sale. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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