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Warranty System in the OEM/ODM Business: A Case of LCD monitors
Oleh:
Lu, Louis Y. Y.
Jenis:
Article from Proceeding
Dalam koleksi:
ANQ Congress 19-22 October 2010 New Delhi
,
page 1-10.
Topik:
Warranty system
;
OEM/ODM
;
After-sale service
;
Warranty policy
;
Logistics
Fulltext:
Louis_Y.pdf
(180.42KB)
Isi artikel
It is important for an OEM/ODM firm to offer various warranty packages to satisfy customers’ requirements. However, under a very slim profit margin, how to efficiently handle the warranty processes to keep business profitable becomes a big challenge to every OEM/ODM company. This study investigates the warranty system of a worldwide leading monitor manufacturer to realize the specific warranty processes in the OEM/ODM business. Through the in-depth examination, the details of warranty processes are explored. I review the physical flow and information flow of advance swapping, the supply chain management of set buffer and spare parts.
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