Quality management in new product development  

Oleh:

Kulkarni, Shrikant B ; Bhagwat, Vishwanath B

Jenis: Article from Proceeding
Dalam koleksi: ANQ Congress 19-22 October 2010 New Delhi, page 1-12.
Topik: Farm Tech Prosperity; Customer; New Product Development; Quality Function Deployment; Product Portfolio
Fulltext: S_Kulkarni_M&M_Quality_Management.pdf (282.8KB)

Isi artikel

Farm Division of M&M Ltd. is engaged in designing, developing, manufacturing and marketing of tractors and implements. With time and with increase in mechanization, farmers started using tractors for various specialized applications. The changes in customer profile and new usage patterns called for major upgradation in the Product and has widened our Product Portfolio over last one and half decades to about 100 plus tractor models. To cater to the varying demands of the farmers, a dynamic Mahindra New Product Development (MNPD) Process has been formulated. The MNPD process is a spiral process, wherein the Customer is inseparable throughout the development phase.

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