Detail “Determinants of tourist expenditure in travel package during travel fair “the 23rd Discovery Thailand 2011 and Discovery World 2011” at Impact Muang thong Thani   Oleh:  Pansuwan, Apiwut ; Ngamkroeckjoti, Chittipa Jenis: Article from Proceeding Dalam koleksi: SIBR-Thammasat 2014 Conference on Interdisciplinary Business & Economics Research June 5th- 7th, 2014 di Emerald Hotel Bangkok, page 1-38. Fulltext: b14-144.pdf (364.87KB) Isi artikel International tourist contributed substantially to GDP of Thailand more than domestic tourist. But, the negative events such as SARS virus affected in decrease numbers of international tourists. Hence, Thai domestic tourists can help sustain the tourism business in Thailand. This study investigated the relationship between dependent variable (tourist expenditure in travel package) and independent variables (price, income, family size, time entitlements and dummy variable which is seasonality) in travel fair. 400 questionnaires were collected from Thai domestic tourists who had bought at least once travel package in travel fair namely the 23rd Discovery Thailand 2011 and Discovery World 2011 at Impact Muangthong Thani during 3rd to 6th November 2011. Firstly, the results show that customers who bought total travel packages with high discount price will spend more money in travel package. Secondly, the customers who have high income per month will mostly choose the travel packages that have high total tourist expenditure. Thirdly, the customers who travel with high number of family size will mostly choose high total tourist expenditure. Fourthly, the customers who have higher number of time entitlements will have high total tourist expenditure in travel package. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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