Upaya Peningkatan Kinerja UMKM Kota Depok Melalui Sosialisasi dan Pembekalan Perencanaan Pemasaran Online  

Oleh:

Suharyati ; M., Bernadin Dwi ; Krisnanik, Erly

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Bina Widya: Majalah ilmiah UPN "Veteran" Jakarta vol. 26 no. 02 (May 2015), page 87-94.
Topik: marketing planning; marketing on line; website

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Perpustakaan Pusat (Semanggi) Nomor Panggil: BB24 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The community service activity was done in Sawangan district, Depok City by the team from the Faculty of Economic UPN "Veteran" Jakarta. There were 20 participants comprising of the members of small-medium entrepreneurs (UMKM) and the PKK. The implementation of this activity took several steps such as giving some lessons about marketing planning, on line base marketing and manufacturing of products of ribbon broochs and embroider purses/bags. Participants are given a pretest and post test using questionnaires. Pretest is conducted to measure the basic knowledge of participants regarding the planning of marketing and marketing on line, while the post test is given to determine the changes that occur after treatment of marketing planning and marketing on line. The results taken from the pretest and post test shows that there is an increasing numbers (75%) for an understanding of marketing and 79% for entrepreneurship. It means that the implementation of community service activity has been successfull.

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