Store layout for virtual retailing: a literature review  

Oleh:

Masudin, Ilyas ; Fuadi, Mukhlish

Jenis: Article from Proceeding
Dalam koleksi: PROCEEDING The 8th International Seminar on Industrial Engineering and Management (8th ISIEM). Atria Hotel & Conference, Malang, Indonesia March 17 – 19, 2015, page PS - 15.
Topik: Layout; store; retailing; virtual
Fulltext: Paper 13 Ilyas Masudin - University of Muhammadiyah Malang.pdf (765.42KB)

Isi artikel

The progress of online shopping worldwide has impacted significantly to business processes as well as customers’ behavior in shopping. Thus, research in online retailing especially in virtual store layout has been made by researchers in numerous numbers. This article attempts to explore prior research in virtual layout retails to identify the research in virtual retailing in term of the variables involved in designing the virtual store layout.

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