How Consumer's Demographics and Characteristics Influence Lunchtime Eating Behavior? (Case of Undergraduate Students in Bandung City)  

Oleh:

Tsuruya, Yuki ; Novani, Santi ; Arai, Takeshi ; Putro, Utomo Sarjono ; Morimoto, Hidetsugu

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Manajemen Teknologi vol. 14 no. 2 (2015), page 219-230.
Topik: eating behavior; food choice determinants; store choice determinants; bandung city; undergraduate students
Fulltext: 1339-2745_her.pdf (5.86MB)

Isi artikel

The current paper examined the level of food or store priorities of undergraduate students in Bandung City to promote better understanding of young generation in Bandung City. Based on two authors' theoretical foundation and Health Promotion Model, student's demographics, characteristics, food choice determinants, and store choice determinants are used as dimension that may consist of eating behavior. The questionnaire's survey of lunchtime eating behavior to the two universities, i.e., Institute Technology Bandung (ITB) and Parahyangan Catholic University (UNPAR) in Bandung City. The Selection of respondents took simple random sampling. Mann-Whitney U-test, Kruskal-Wallis test and ANOVA were used to examine the effect of consumer demographics and consumer characteristics for food and store choice determinants. A total of 251 undergraduate students participated; 54.6% were Males (n=137) and 45.4% were Females (n=114). Most of respondents were Moslem (48.4%) or Christian (40.6%). “Calorie”, “Degree of Congestion”, and Atmosphere (interior and exterior) were less important when they choose food or store. Moslem respondents tend to care food nutrient compared to the other religions. The result of this study is the priority of choosing food and store by respondents and showed national difference by using previous related research.

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