Strategi Usaha Kecil Ritel untuk Meningkatkan Kinerja dan Keunggulan Bersaing Berkelanjutan (Studi Kasus di Kota Makassar)  

Oleh:

Echdar, Saban

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Ekuitas: Jurnal Ekonomi dan Keuangan vol. 18 no. 3 (Sep. 2014), page 311–329.
Topik: small business retail; performance and competitive advantage
Fulltext: 311–329_her.pdf (294.05KB)

Isi artikel

The purpose of this research is to analyze the influence of service orientation, entrepreneurial, market, location and product selection on the performance of small retail businesses, as well as influence the performance of small retail businesses on competitive advantage. This study includes a descriptive study, data collection by interview and questionnaire. The study population was small retail businesses in the city of Makassar and purposive sampling techniques and random sampling with a sample of 120 respondents. Using SEM analysis, which is operated through the AMOS program. The results showed that the service orientation, orientation market, location and selection of products and a significant positive effect on the performance of small retail businesses, because it always strives to provide the best service, the expansion of markets, proximity to customers and always prepare a variety of product sales. Entrepreneurial orientation is not positive and significant effect on the performance of small retail businesses because entrepreneurs do not see the action of the performance advantage but how to maintain a sustainable business in order. The results also show that the performance of small retail businesses and significant positive effect on competitive advantage because the performance is getting better able to maintain competitive advantage.

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