Business Model Generation And Lean Startup Method As The Basis For Business Development Feasibility Study, Case Study Of Po. Gajah Mungkur Sejahtera  

Oleh:

Dewobroto, Wisnu Sakti ; Siagian, Julisa

Jenis: Article from Proceeding
Dalam koleksi: PROCEEDING The 8th International Seminar on Industrial Engineering and Management (8th ISIEM). Atria Hotel & Conference, Malang, Indonesia March 17 – 19, 2015, page IM-80.
Topik: Lean Startup; Experiment Board; Business Model Canvas; Feasibility Study
Fulltext: Paper 79 Wisnu Dewobroto - Trisakti University.pdf (654.49KB)

Isi artikel

The rapid growth of Indonesia population has caused the increasing demand in transportation service. It is known that 90% of Indonesian population is utilizing land transports, and one of them is bus. It is also known that the competition of bus companies in Indonesia is getting intense and has resulted in many companies to close their business because of no longer capable of racing the competition. PO Gajah Mungkur Sejahtera is the land transport service company of AKAP (Antar Kota Antar Propinsi - Inter-City, Inter-Provinece) Bus which struggle to survive and win the business competition. This research is focusing on a business development feasibility in form of tourism bus using Lean Startup and Business Model Generation. Based on the research result, the value proposition is the flexible tourism bus facility or based on request. Next, the business model is mapped into 9 blocks and business feasibility study was conducted based on the business model, which was reviewed from the market aspect, marketing aspect, technological and operational aspect, resources management and partner aspect, and financial aspect. From the result of feasibility study, it can be known whether or not the tourism bus business is feasible to do.

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