Design And Making Of Television Advertisement Of Pd. Bpr Bank Jogja With Visual Effect  

Oleh:

Kurniawan, Mei Parwanto ; Purwanto, Agus ; Maulana, Hafidh Rezha

Jenis: Article from Proceeding
Dalam koleksi: PROCEEDING The 8th International Seminar on Industrial Engineering and Management (8th ISIEM). Atria Hotel & Conference, Malang, Indonesia March 17 – 19, 2015, page IM-6.
Topik: television advertising; multimedia; visual effects
Fulltext: Paper 12 Mei Parwanto Kurniawan - STMIK AMIKOM Yogyakarta.pdf (436.34KB)

Isi artikel

Advertising is very important in delivering the product to the consumer. Television advertising is one of the media is very helpful in marketing the product. To offer products and promotional activities to maximize needs to be equipped with the digital advertising. Television advertisemnet that incorporate designs implemented using moving images and visual effects will make the product more attractive. PD. BPR Bank Jogja is a RBs Rural Bank which aims to help and encourage economic growth and regional development. This advertisement will contain a product or service that is in Jogja Bank. This study will try to apply some of the techniques and motion graphic video footage into a dish informative advertising. The research method used is experimental, which through the stages of pre-production, production and post-production. Research results is an advertisement video presentation that can be used in the promotion

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