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ArtikelPrototype of book preview using augmented reality on android smartphones  
Oleh: Safitri, Riri ; Oktavianto, Aldi ; Rozi, Fahrul
Jenis: Article from Proceeding
Dalam koleksi: PROCEEDING The 8th International Seminar on Industrial Engineering and Management (8th ISIEM). Atria Hotel & Conference, Malang, Indonesia March 17 – 19, 2015, page ER-97.
Topik: book; bookstores; augmented reality; marketing
Fulltext: Paper 76 Riri Safitri - Al Azhar Indonesia University.pdf (587.12KB)
Isi artikelBook is a source of knowledge, which is needed by everyone. Along with the development of technology, there is so many development of book, until the advent of digital books. Nevertheless, the book in physical form can not be abandoned because it has the advantage can be read with a more flexible and their greater satisfaction when read. The books were recently released and published sold and marketed through bookstores, either online or physical bookstores. New books available in bookstores are usually wrapped in a transparent plastic cover so it can not be opened by the customer. It aims to maintain the cleanness, tidiness and order are not damaged before purchase. Customers will certainly find out whether the book is good or not, according to customer requirements or not, because sometimes just by reading the synopsis on the back of the book has not been sufficient to meet the customer's curiosity. Augmented reality (AR) is a technology that combines visual objects or virtual world into the real world view in real time. AR technology has been developed in various fields, this is caused by the excellence of AR technology which allows user to interact using natural gestures. Augmented reality has also been developed in web and mobile applications. By using the technology of augmented realty, customers can find a preview of some of the pages of a new book that wants to be displayed by the author. Customers can also find some of the advantages that exist in the book. So it can increase the customer interest to buy the book.
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