Understanding Micro business Short-Run Profit Maximization, Case Study in Sekolah Tinggi Akuntansi Negara  

Oleh:

Firmansyah, Abrian Duta ; Sugiarto, Catur ; Anshari, Muhammad Fuad

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - non-atma jaya
Dalam koleksi: InfoArtha: Jurnal Informasi Keuangan dan Akuntansi vol. 1 no. XII (2014), page 61-68.
Topik: MSMEs; MR=MC rule; short-run profit maximization

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II79 Non-tandon: tidak ada Tandon: 1

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Isi artikel

In 2012, Micro Small and Medium Enterprises (MSMEs) has absorb about 97,16% labors in Indonesia and 90,12% of labors in Indonesia is working in micro business sector. One example of micro business type that popular in urban area specially Jakarta is warung legal (warteg). This study will explain how warteg makes profit and maximize its profit. MR-MC rule applied for all firm type either purely competitive, monopolistic, monopolistically competitive, oroligopolistic to analyze how they maximize profit in short run either maximize profit or minimize loss by producing the output at which marginal revenue equals marginal cost. Further, this study will explain the problem faced by warteg to produce at MR=MC point.

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