Word of Mouth Intention Toward Entrepreneurial Restaurant in Shopping Mall Center Surabaya  

Oleh:

Nelloh, Liza Agustina Maureen ; Chandra, Carolina

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - non-atma jaya
Dalam koleksi: DeReMa (Development Research of Management) - Jurnal Manajemen vol. 10 no. 01 (May 2015), page 85-103.
Topik: Word of Mouth Intention; Customer Satisfaction; Perceived Price; Service Quality; Food Quality

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: DD29 Non-tandon: tidak ada Tandon: 1

Lihat Detail Induk

Isi artikel

Shopping mall center as the strategic place to earn profit attracts young entrepreneurs to create new restaurants as their businesses in Surabaya nowadays. The research purposes to see the effectiveness of building a new venture in the shopping mall through a test of about word of mouth intention with its antecedents (customer satisfaction, perceived price, service quality, and food quality). To test the hypothesis, the researchers use PLS (Partial Least Square). The result of this research indicate that only perceived price and service quality have significant and positive effect on customer satisfaction, thus food quality has no significant effect on customer satisfaction. Moreover, customer satisfaction has significant and positive effect on word of mouth intention toward the restaurant. Managerial implications of this study will emphasize young entrepreneurs to increase the menu, the taste and the variation of the food to improve food quality of his or her new restaurants in shopping mall center.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali