Mimicry Is Presidential: Linguistic Style Matching in Presidential Debates and Improved Polling Numbers  

Oleh:

Romero, Daniel M. ; Swaab, Roderick I. ; Uzzi, Brian ; Galinsky, Adam D.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 41 no. 10 (Oct. 2015), page 1311-1319.
Topik: language style matching; accommodation theory; third-party reactions
Fulltext: PP45131141102015.pdf (665.12KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The current research used the contexts of U.S. presidential debates and negotiations to examine whether matching the linguistic style of an opponent in a two-party exchange affects the reactions of third-party observers. Building off communication accommodation theory (CAT), interaction alignment theory (IAT), and processing fluency, we propose that language style matching (LSM) will improve subsequent third-party evaluations because matching an opponent’s linguistic style reflects greater perspective taking and will make one’s arguments easier to process. In contrast, research on status inferences predicts that LSM will negatively impact third-party evaluations because LSM implies followership. We conduct two studies to test these competing hypotheses. Study 1 analyzed transcripts of U.S. presidential debates between 1976 and 2012 and found that candidates who matched their opponent’s linguistic style increased their standing in the polls. Study 2 demonstrated a causal relationship between LSM and third-party observer evaluations using negotiation transcripts.

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