Killing Me Softly With Your Corporate Social Irresponsibility : Tobacco Industry and Its So-Called Corporate Social Responsibility  

Oleh:

Julianto, Irwan ; Jalal

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: InterAct: Journal on Communication vol. 4 no. 01 (May 2015), page 27-36.
Topik: Corporate Social Responsibility; Interference; Regulation; Tobacco industry
Fulltext: 27-36 Killing Me Softly With Your Corporate Social Irresponsibility Tobacco Industry and Its So-Called Corporate Social Responsibility.pdf (8.67MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

It is more and more common that tobacco companies in the world and Indonesia are portraying themselves as good corporate citizens and engaging in so-called “corporate social responsibility” activities, such as sponsorship of educational programs, sport events, art and cultural performances, community projects and philanthropy. These ”socially responsible” activities are very effective in improving public perceptions of the tobacco industry, creating good impressions among influential groups such as policy-makers, academicians and journalists/media, and serving as brand loyalty promotion and strengthening corporate reputation. However, these activities are actually intended as corporate political interference to influence members of society, government officials, parliament members and the judicative judges to influence policy/regulation development and preventing government and parliament not to regulate tobacco use which will reduce their sales. This study will explicate what CSR really is and why tobacco companies’ CSR activities do not meet the criteria of real CSR

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