Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews  

Oleh:

Kusumasondjaja, Sony

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Journal of Economics, Business, & Accountancy: ventura vol. 18 no. 2 (2015), page 241-252.
Topik: Online Reviews; Information Quality; Risk Propensity; Homophily; Trust
Fulltext: 451-1003-1-SM.pdf (298.88KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: VV5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Searching through online review sites becomes an alternative for consumers to ob-tain product information. The efficiency and effectiveness in finding quality infor-mation on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some previous studies discussing con-sumer trust on hotels being reviewed on online review sites, but the roles of infor-mation quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on inten-tion to make a reservation. A survey involving 430 young travelers from 16 coun-tries was conducted in popular tourist destination. Results confirm that information quality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali