Event marketing open house, bagaimana pengaruhnya pada penciptaan word of mouth positif sebagai alat untuk mereferensikan kepada calon mahasiswa supaya mau mendaftar ke PT “Y”?  

Oleh:

Prabawanti, Benedicta Evienia

Jenis: Article from Proceeding
Dalam koleksi: Proceeding call for paper: capturing opportunities for ASEAN economic community 2015, page 1-12.
Topik: Open house; Event marketing; Promotion; Word of mouth; JABFUNG-BEP-2015-08
Fulltext: PROS_Benedicta EP_Event Marketing Open House_Full text.pdf (526.1KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: 330 PRO Non-tandon: 1 (dapat dipinjam: 1) Tandon: tidak ada

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Open House is one of the promotional effort on event marketing. Open House activities conducted by the college aims to introduce to the public, especially prospective students about the university. Through media open house event marketing, college invites prospective students to attend the college and look straight lectures, and invite them to experience studying in college at the time of open house. The hope is that they get a positive experience with college and want to tell the positive experience it through word of mouth to reference PT "Y" as a place to study. PT "Y" is one of the private colleges in the city are using the open house as a promotional tool. Open House this activity attracted the author to investigate further the impact of the open house event marketing to increase the number of students who apply to PT "Y", and to find out about the promotion that has been done by PT "Y" are effective in attracting new students . From 125 respondents were chosen as 64.6% said it would consider signing a new PT "Y", but the rest would sign as many as 15% said they would choose PTN if accepted at PTN. The open house should be a regular agenda and its implementation tailored to the school academic calendar. Establish networking with schools, companies and alumni can be used as a media campaign that cost less.

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