The Role of Source Credibility and Place Attachment in Enhancing Visitors' Satisfaction  

Oleh:

Roostik, Ratna ; Muafi

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Manajemen Teknologi vol. 13 no. 3 (2014), page 239-252.
Topik: Source credibility; place attachment; satisfaction; WHS Borobudur.
Fulltext: 1156-2262-1-PB_Ros.pdf (958.46KB)

Isi artikel

Tourism is one of the important tools for development. In order to survive, credible resources and place attachment are keys for today's competition in the tourism sector. The objective of this study is to assess the relationships among source credibility, place attachment, and visitors' satisfaction. The study surveyed visitors in the World Heritage Site (WHS) Borobudur. Borobudur as a premium destination in Indonesia should be well managed so that it will strongly create attachment among visitors. A valid 132 questionnaires were analyzed using Partial Least Squares – Structural Equation Modeling. All the proposed relationships were supported meaning that the important role of both credible resources and place attachments to visitors' satisfaction was confirmed. The findings offer important implications where Government and tourism agency should take priority on the importance of source credibility and engaging marketing approaches for building place attachment. For academic, this study enriches and provides empirical evidence on the relationships proposed to the tourism and marketing literature.

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