Preliminary Study on the Influence of the Shapes and Colors of Public Signs on its Service Efficiency  

Oleh:

Jiawen, Wang

Jenis: Article from Proceeding
Dalam koleksi: The International Symposium on Social Sciences (TISSS) and Hong Kong International Conference on Education, Psychology and Society (HKICEPS) at Hongkong, December 2013, page 884-890.
Topik: Public Signs; Shape; Color; Gestalt; Psychology; Cognitive similarity experiment; Hit ratio of identification
Fulltext: Hong Kong-Conference 140.pdf (608.86KB)

Isi artikel

This paper applies the psychological principles to analyze the mental process of the public sign service, and proposes the idea of "syllogism of similarity-based cognition". Base on the idea, an experiment of "study-identification-feedback" is designed as well as implemented, which is used to analyze the factors that affect the efficiency of public sign service and to explore the impacting level of public signs' shape and color on their service efficiency.

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