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ArtikelA Study on the Effects of SNS Users' Self-construals on Social Capital Focused on Independent and Interdependent Self- construals  
Oleh: Kweon, Sang Hee ; Bang, Eun Young
Jenis: Article from Proceeding
Dalam koleksi: The International Symposium on Social Sciences (TISSS) and Hong Kong International Conference on Education, Psychology and Society (HKICEPS) at Hongkong, December 2013, page 637-643.
Topik: Self-construals; Social Capital
Fulltext: Hong Kong-Conference 103.pdf (354.34KB)
Isi artikelThis paper explores the relationship between social capital and SNS user’s self types. The self types are: 1) independent and 2)interdependent self-construals. In addition, there are three social capital included trust, norms, and networks. The network has two levels: bridge and bond capital. This study has 330 subjects to data analysis. The results shows that independent self construals has a positive relation on bonding capital, whereas the interdependent selfconstruals has a positive relation on bridge social capital. This research figure out the relationship among SNS user orientation and social capital in terms of bonding and bridge capital, trust, and norm.
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