Intrinsic Motives among Bottom of the Pyramid Users of Mobile Phones  

Oleh:

Hernandez-Rodriguez, Clemente

Jenis: Article from Proceeding
Dalam koleksi: The International Symposium on Social Sciences (TISSS) and Hong Kong International Conference on Education, Psychology and Society (HKICEPS) at Hongkong, December 2013, page 259-260.
Topik: mobile phones; usage motives; urban BOP.
Fulltext: Hong Kong-Conference 36.pdf (289.29KB)

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This paper attempts to quantitatively measure the various influences on mobile phone adoption at the bottom of the pyramid (BOP) in a representative metropolitan area in Mexico. My goal is to understand the role of mobile devices as it has developed attitudes and patterns among users. The research looks for a better understanding of the users’ attitudes and helps to recognize market opportunities in the areas based on the most important motives among urban BOP consumers. This article finds different functional and social motives of the use of mobile phones across different levels in the pyramid of income.

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