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Detail
ArtikelFollow The Leader  
Oleh: Noella, Lyne
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Journal of Accountancy vol. 194 no. 4 (Oct. 2002), page 59-66.
Topik: LEADER; leader
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ85.15
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Isi artikelWhether you’re managing partner of an accounting firm or head of a company, your ability to market has a major impact on the growth potential and long - term viability of the business. Ensuring profitability is one of your chief responsibilities - as is building and maintaining a solid foundation of financial, technological and legal support -and that means much more than cutting expenses and streamlining processes. A firm can’t prosper on gained efficiencies alone ; it needs a healthy revenue stream to buy it flexibility if the economy or other circumstances cause a stumble. Because many activities innate to the managing partner position give you the best access to the market place, the buck stops or starts with you. To be true to your business mission, you must focus your marketing talent. This article suggests how to do that.
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