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ArtikelPrivacy Framework Helps CPAs Protect Consumers  
Oleh: Matherne, J. Louis ; Mackler, Erin P.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Journal of Accountancy vol. 194 no. 2 (Aug. 2002), page 79.
Topik: FRAMEWORK; privacy framework; CPA s; protect consumers
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ85.15
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelMost companies are just beginning to realize they should implement a sound privacy policy. Some have learned the hard way - through negative publicity and lawsuits - like the pharmaceutical giant that mistakenly revealed the e - mail addresses of more than 700 people who had signed up for prescription refill reminders or the Web marketer that planned, by means of cookies, to track Internet users’ online shopping habits. Accidents and judgment errors like these can harm millions of consumers when they do business with companies lacking a comprehensive plan to safeguard privacy. And while law makers and trade groups may aim to prevent Web spamming, unwanted sales calls or unauthorized disclosures of private information, "the current inconsistency of rules, regulations and voluntary practices is confusing and provides uneven levels of protection for consumers,” said Mary Grace Davenport, a partner in Pricewaterhouse Coopers’ financial services privacy practice. In response, the AICPA is creating a privacy framework of best practices that CPA s can implement for their clients and employers. "It is clearly in the public interest for companies to have sound privacy practices,” said Everett C. Johnson, a partner in Deloitte & Touche’s enterprise risk services practice and chairman of the AICPA enterprisewide privacy task force. “It also is in the best interest of every company that interacts with the public. The framework addresses both needs.” This article explains how the upcoming framework will serve as a coordinated source of reliable information CPA s can use to help their employers and clients comply with the growing body of overlapping privacy regulations.
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