Detail CPAs Get Into Focus   Oleh:  Myers, Roslyn Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Accountancy vol. 193 no. 2 (Feb. 2002), page 28-34. Topik: cpa; CPA s; focus Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ85.13 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel There’s no need to guess or remain in the dark if you want market place opinions before rolling out new services or making firmwide changes. All you need to do is ask. "Discuss your firm’s proposed service expansion with clients and business contacts and get feedback on how they feel about your providing those services,” says Jacob Brandzel, CPA and American Express Financial Services managing director. Then use the resulting insights to reach mission-critical decisions about new strategic directions. CPA Lori Reiner did exactly that. The partner at Goldenberg Rosenthal LLP in Jenkintown, Pennsylvania, asked a focus group made up of 15 local business leaders, “If you were being interviewed by Barbara Walters on 20 / 20, what would you say about the accounting profession?” The responses from this influential bunch - which included clients and nonclients - revealed not only what they thought about CPA s but also what they liked (and disliked) about Goldenberg Rosenthal. That information helped the firm direct its efforts. Focus group research reveals qualitative information - attitudes, opinions, feelings and perceptions - that other data collection and research methods may not provide. Participants share common characteristics such as use of the same products or services and / or a strong interest in a topic. Led by an in - house or a professional facilitator, a focus group aims to answer a set of specific questions - determined before hand by one or more partners - of vital importance to a firm’s planning process. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved