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What We Sell is Between Our Ears
Oleh:
Hayes, Michael
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Journal of Accountancy vol. 191 no. 6 (2001)
,
page 57-64.
Topik:
cpa
;
sell
;
ears
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ85.12
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
CPAs considering a technology niche or even a total revamping of their work/life-styles can learn a lot from Carolyn Sechler, CPA. “I made an effort to be clear about who my client was going to be and who the people on my team were going to be,” she says. In serving nonprofits and high-tech startups, Sechler stays true to her firm’s mission and vision—“to make a difference and work from the heart”—while firm revenues have grown 10% to 15% per year. “If there seems to be a way to do something faster and easier, I try it,” Sechler says, “so I always attributed my affinity for computers to laziness. I built microcomputers when I was in college, and I wasn’t afraid of them the way some traditionalists are.” From such instincts her practice has evolved to include IT and management advisory consulting in addition to standard CPA services. Now Sechler heads a 14 - member workforce, both core staff and contractual alliances, that serves 300 clients from a virtual office spanning several states and two countries.
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