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ArtikelCPA s Speak Up on The Global Credential  
Oleh: Snyder, Adam
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Journal of Accountancy vol. 191 no. 5 (2001), page 41-48.
Topik: cpa; CPA s; global credential
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ85.12
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Isi artikelAf ew months ago, Dominic Cingoranelli, a partner in Grimsley White and Co., a Colorado - based CPA and consulting firm, was pitching his services to a group of association executives. Cingoranelli specializes in organizational development, helping clients articulate their strategies and identify practices to achieve a strategic vision. "As usual, I spent the first 15 minutes explaining why I was qualified to do this work in spite of the fact that I’m a CPA,” Cingoranelli says. “People look at a CPA and believe that here is a person with integrity and objectivity, and that he or she understands business. But those of us practicing outside the normal box of public accounting, as well as those in business and industry whose work goes beyond traditional controllership activities, have to continually rebrand ourselves. I think something like the proposed new global credential would be a terrific help to us.” Cingoranelli is one of a growing number of AICPA members who, as they learn more about the proposed new interdisciplinary global credential, currently referred to by its "placeholder” name, “XYZ,” express enthusiasm for it. In fact, preliminary results of the research requested by the AICPA governing council indicate significant acceptance on the part of most members, even among those who aren’t yet thoroughly familiar with the idea. After hearing a description of the new credential, approximately 75 % of members surveyed responded positively to the concept, and about 20 % said they’d be inclined to try to obtain the new credential. This compares favorably to benchmarks used in standard market research. A 17 % to 20 % positive response to a new concept is highly indicative of future success.
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