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The Allure of The Internet Start-Up
Oleh:
Grob, Kimberly
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Journal of Accountancy vol. 190 no. 2 (2000)
,
page 32-38.
Topik:
internet
;
allure
;
internet start - up
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ85.11
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Like the founders of gold rush towns that rose from dusty plateaus in the Old West, Internet start - up companies are creating new cyberspace communities from the ground up. Some of today’s smartest CPA s are building the financial foundations for these virtual enterprises and, in the process, are devising new ways to manage corporate finance. In the pioneer tradition, they make deals and decisions without hesitation. They change business practices and directions as often as they change socks and, instead of sweating over profitability, they concentrate on market share and acquisitions. On the rare occasions when these adrenaline - charged CPA s pause to chat, they speak the language of the Internet, comparing notes on "unique visitors” (those coming to a particular site for the first time) and “stickiness” (a measure of how long visitors linger before moving on to another site). Having come to dot - com companies with ideas and aspirations that outstrip possibilities at the traditional jobs they’ve cast off, these CPA s are in it for the adventure of working in a fast - paced and ever - changing environment. They want to be part of something big, to construct something never built before. And they want stock options. But those who have successfully pursued such prizes say they come at a price. Aspiring dot - com CPA s therefore must have realistic expectations and not only know, but be willing and able to do, whatever is necessary to achieve their goals. And while the experienced recommend doing considerable research to identify potentially suitable industries and employers, they also say a good share of self -k nowledge is essential.
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