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ArtikelA Study of the Sales Increase or Decrease by Campaign Using a Differential Equation Model of the Growth Phenomenon  
Oleh: Horinouchi, Kunihito ; Yamamoto, Hisashi ; Ohbaa, Masaaki ; Takabayashi, Naoki
Jenis: Article from Proceeding
Dalam koleksi: The 14th Asia Pacific Industrial Engineering and Management Systems Conference (APIEMS), 3-6 December 2013 Cebu, Philippines, page 1-8.
Topik: Mathematical Models; Simulation; Sustainable Consumption & Production (SCP)
Fulltext: 1160.pdf (1.02MB)
Isi artikelTo promote global warming, revitalization of the economy and the spread of terrestrial digital compatible TV, consumer electronics eco-point system was implemented, on May 2009 in Japan. After the end of this campaign, it's been taken up as one of the major problems which is the reaction decline in demand by large-scale campaign. In this paper, in order to grasp the shape of "Sales increase or decrease by campaign ", and analyzes the correlation caused by campaign between sales of multiple products by creating an analysis model by using the differential equation model of growth phenomenon having a hierarchical structure. By doing so, to realize the accurate sales forecasting and demand forecasting, and to tie to a proposal to the solution and measures for large-scale campaign in the future. In this paper, we use the differential equation model of the growth phenomenon having a hierarchical structure, and analyze the sales data of multiple products. Some kind of Growth phenomenon has a hierarchical structure that in order to get the properties of n species. In this paper, So we made a assumption. It is that growth rate of the number of individuals to acquire the property of a certain stage, depends on the number of individuals which have obtained the property of the present and previous stage.
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