The role of organization for marketing of innovation  

Oleh:

Hayase, Kana ; Matsumoto, Takeshi ; Odake, Nobutaka

Jenis: Article from Proceeding
Dalam koleksi: The 14th Asia Pacific Industrial Engineering and Management Systems Conference (APIEMS), 3-6 December 2013 Cebu, Philippines, page 1-8.
Topik: open innovation; intermediary; energysupplier
Fulltext: 1068.pdf (430.22KB)

Isi artikel

Open innovation is one of the main concernsboth for industry and public sectors. A great deal of recent researches focuses on the function of innovation-promoting organizations among regional business communities. These researches mainly discuss strategic organizations for cluster development of successful innovation as a system for activating regional business communities, especially focusingon small and medium-sized businesses. Yang et al.[1] show intermediary organization for technologytransfer and analyzethe cooperative R&D relationship between innomediaries and their technology clients. It also concerns itself with specialized organizations supporting open innovation activities as an agent for technology transfer. These cases show the general function and role of innovation-promoting organizations. On the other hand, it has been clarified the organizational problems inhibitingto promote open innovation, and we suppose that the innovation-promoting organizations has the other functions and role. Some researchers pointed out theseorganizationsin the success case of open innovation, however there has been little examination how to promote and solve problems in the context of inside organizations as organizational strategy. This research aims to analyze the role of the innovation-promoting organizations established by companies and to investigate their direction as strategic organizations, and show one of the organizational strategies to promote innovation. In this paper, the case as open innovation covers a gas company which is a leading energy supplier with its core natural gas supply business in Japan.

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