Detail “Sorry! ????,??????...”: An Investigation of the Use of ??? (Sorry) and ???? (Excuse me) and Strategies of Apology among Businessmen   Oleh:  Ko, Charles Jenis: Article from Proceeding Dalam koleksi: Opening New Lines of Communication in Applied Linguistics: Proceedings of the 46th Annual Meeting of the British Association for Applied Linguistics, Edinburgh, Heriot-Watt University, 5-7 September 2013, page 237-252. Fulltext: Sorry.pdf (5.94MB) Ketersediaan Perpustakaan PKBB Nomor Panggil: 406 BAA 46 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Isi artikel This research aims to investigate and analyze how people use the two Cantonese utterances ‘???’ (sorry) and ‘????’ (excuse me) in business contexts to express ideas about how people from Hong Kong use these two utterances for specific purposes, as well as the relationship between the selection of an utterance by a speaker in a specific social group and the social factors and background of the speaker. The two utterances have recently been used interchangeably and treated as the same by Cantonese speakers, especially by people from Hong Kong. Although these two utterances may share similar functions - conveying apology and humility - they should be used quite differently in terms of formality, especially in business workplaces. This research seeks to examine the correlation between social factors and a choice between the two utterances. The hypothesis of this research is that there is no free variation in people’s choice of utterance for apology; rather, the choice is influenced by some social and other general factors (e.g. Chung, Ko & Wong, 2011). The paper starts with an introduction to Chung, Ko & Wong’s (2011) research results, which serve as a motif for the present research. While Chung, Ko & Wong’s (2011) methodology is to conduct survey in a quantitative way by using the questionnaire (see the appendix) as the instrument, the methodology of the present research concerning the relationship between apology and society is recording. It is observed that there are generally four ways in which a person of a specific social group deliberately apologizes to specific businessmen, namely: emphatic apologies, compound apologies, apologies for tentative purpose and apologies with interjections and pause fillers. In terms of applying these research results to business contexts, it is hoped that businessmen will come to understand that they can select the best apology strategy for specific groups of colleagues and/or clients. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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