Penyesalan Pasca Pembelian Ditinjau dari Big Five Personality  

Oleh:

Iskandar, Lila Meutia ; Zulkarnain

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Psikologi vol. 40 no. 1 (Jun. 2013), page 81-91.
Topik: big five personality; post purchase regret; adolescents
Fulltext: 164-329-1-PB.pdf (496.47KB)

Isi artikel

The purpose of this study is to determine relationship between big five personality dimensions andpost purchase regret. The study was done cross sectionally and involving 207 students ofUniversity “X” at Sumatera Utara. Data was collected through Big Five Inventory (BFI) and PostPurchase Consumer Regret (PPCR) scales. Data was analyzed using Pearson correlation andmultiple regressions. The result shows that there is a significant correlation between big fivepersonality and post purchase regret (r=0.374, p<0.01). The result also shows significantcorrelation between dimensions of big five personality with post purchase regret, such as; opennessto experience (r=0.238, p<0.01), conscientiousness (r=0.202, p<0.01), extraversion (r=0.237,p<0.01), agreeableness (r=0.138, p<0.05) and neuroticism (r=0.303, p<0.01). Based on the stepwisemethod, neuroticism, extraversion, conscientiousness and openness to experience are found to be ofsignificant in explaining post purchase regret. The implication of this study is that it contributes tothe understanding of the big five personality dimensions that eventually having an impact to postpurchase regret.

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