Exploratory Excitability and Sensation Seeking as Moderating Factors on the Mere Exposure Effect  

Oleh:

Au, Jacky ; LESMANA, COKORDA BAGUS JAYA ; Tiliopoulos, Niko

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Anima Indonesian Psychological Journal vol. 28 no. 02 (Jan. 2013), page 75-82.
Topik: personality; exploratory excitability; sensation seeking; mere exposure effect; kepribadian; rangsangan eksplorasi; pencarian sensasi; efek paparan sederhana

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA46 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The mere exposure effect (Zajonc, 1968) proposes that repeated exposure to a stimulus enhances one’s attitude towards it. The present study examined the moderating effects of sensation seeking and exploratory excitability on the mere exposure effect. Eighty-five females were exposed to photographs of faces subliminally. Participants completed the Sensation Seeking Scale (SSS-V) and the IPIP Variety-seeking questionnaires and provided liking and recognition ratings for faces previously viewed 0, 1, 2, 5, 10, or 25 times. Liking ratings did not vary as a function of exposure frequency. Sensation seeking failed to moderate the effect of exposure on liking for facial stimuli. Exploratory excitability appeared to interact with frequency of exposure, such that higher variety-seeking was associated with an increased liking for novel faces and a decreased liking for repeatedly exposed faces but the significance of this finding was questionable. Interpretation of these results, methodological limitations and directions for future research are discussed.

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