Detail Make Your Firm A Household Name   Oleh:  Brachel, John von Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Accountancy vol. 187 no. 5 (1999), page 43-48. Topik: household; firm; household name Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ85.8 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel What sets your firm apart from your competitors ? You assume it is your commitment to quality, the one-on-one relationship you have with clients or the variety of services you offer. But how would prospective clients - people who have never set foot in your office - understand what differentiates you from the rest of the pack ? You have to make your firm name synonymous with the firm's image and an assurance of quality. One way to do this is to transform your firm name into a brand name - a high - profile symbol the public recognizes when they need professional services. (ILLUSTRATION BY: KELLEY GRAPHICS) The CPA designation already sets you apart from other service professionals, but it alone will not position your firm ahead of other firms and the many new full - service companies, such as American Express and HRB, that invest millions of dollars each year in marketing and brand identity campaigns to ensure they remain household names. Your firm does not have to spend millions of dollars to brand itself : It does, however, need to do more than just create a new logo. In developing a brand, you have to commit to marketing your value - added, high - quality services consistently for every client. You also have to ensure your brand reaches prospective clients at every opportunity. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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