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ArtikelSolo, But Not Alone  
Oleh: Weinstein, Stephen
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Journal of Accountancy vol. 187 no. 4 (1999), page 35-42.
Topik: STATUS; solo; alone
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ85.8
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelToday's sole proprietors are being forced to look in the mirror and answer tough questions about their futures. They're asking themselves : Can I maintain my one - person practice, keep my independence and still function like a larger firm ? Is a merger or alliance the only way to survive during the next 20 years ? Why ? The marketplace differs vastly from just five years ago, and all indicators point to changes happening at an even faster clip in the next decade. Accounting and audit revenue has been flat for the last seven years, and more taxpayers are filing their tax returns electronically with user - friendly software. Services such as financial statement preparation have lost their luster as companies look for new sources of real-time information. One of the most ominous changes is the emergence of full - service financial companies that compete with CPA firms by promising customers one - stop shopping. In addition, sole proprietors must compete with larger CPA firms that offer clients new services and pay higher salaries and more benefits to staff and spend more on marketing and public relations. All these professional concerns weigh heavily on sole proprietors as they ponder whether they should or even can continue to operate on their own. Do they really have the luxury of choosing to work solo if they also want to prosper into the next millenium ? The answer seems to be : Maybe. Because if they opt to stay the solo course, they'll likely have to make some changes and concessions and consider alternative practice structures or develop specialties that give them a competitive edge.
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