Reconnecting Business and Society: Perceptions of Authenticity in Corporate Social Responsibility  

Oleh:

Mazutis, Daina D. ; Slawinski, Natalie

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics (Jul. 2014)
Topik: Corporate social responsibility Business and Society Authenticity
Fulltext: art_10.1007_s10551-014-2253-1.pdf (290.1KB)

Isi artikel

This article explores the relationship between corporate social responsibility (CSR) and authenticity by developing a framework that explains the characteristics of CSR activities that lead to a perception by stakeholders that a firm’s CSR efforts are genuine. Drawing on the authenticity literature, we identify two core dimensions of authenticity that impact stakeholder perceptions of CSR: distinctiveness and social connectedness. Distinctiveness captures the extent to which a firm’s CSR activities are aligned with their core mission, vision and values while social connectedness refers to the degree to which an organization’s CSR efforts are embedded in a larger social context. We use this framework to explore the question ‘when are a firm’s CSR efforts most likely to be perceived as authentic by stakeholders?’ and find that both of these dimensions are necessary; social connectedness or distinctiveness alone are necessary but insufficient conditions for perceptions of authenticity to occur. A detailed exploration of authenticity, therefore, advances research in the CSR domain that may help mend the growing divide between business and society.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali