Detail Shifting Harley Into High Gear   Oleh:  Royal, Weld Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Accountancy vol. 185 no. 4 (1998), page 38-44. Topik: gears; shifting harley; gear Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ85.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel D onna Zarcone speaks and acts quickly. When conversation turns to motorcycles -like her own Harley 1340cc Dyna Low Rider - or another one of her favorite topics, she smiles easily and words fly from her mouth at a staccato pace. As the CFO of Eaglemark Financial Services, the financial arm of legendary motorcycle manufacturer Harley - Davidson Inc., Zarcone dislikes bureaucracy - it stymies her energy and ideas. And when too many reports and too much red tape threatened to detour her from her entrepreneurial track four years ago, she hatched a plan to land a new job that would allow her more freedom and creativity. At the time, Zarcone was CFO of Chrysler Systems Leasing. When she learned Harley - Davidson had launched a financial services division to make loans to customers and to Harley dealers to help them stock their dealerships, she contacted Steven Deli, who, as chairman and CEO of Eaglemark, was leading the effort. Deli, who made his mark at Harley when he took the company public in 1986, had already hired a controller, and he told Zarcone he didn't need a CFO. But Zarcone wrote a rationale justifying the CFO position anyway and, in it, explained the skills she would bring to Eaglemark. When Deli told her he could not afford to hire her, she retorted that he couldn't afford not to. Four months later, the CFO position was hers. In her office across the street from the Sears Tower, with a Harley 1340 cc Super Glide parked in the lobby, Zarcone, 40, talks about the fast decisions and smart risk - taking that have changed the way the five - and - a - half - year - old Eaglemark operates. She figures Deli's decision to hire her has paid off many times over. Financially, Zarcone's changes are helping to grow the company. She led the effort to launch a Harley - Davidson credit card in August 1997. Six months later, Harley counted over 117,000 new cardholders. She helped Harley dealers develop an array of services to offer consumers and orchestrated a technological effort widely applauded by dealers to consolidate all Harley's accounts receivable processing at Eaglemark's Plano, Texas, office. In 1997, Eaglemark's loan volume reached $1.6 billion, up from $1 billion in 1996. Operating income for 1997 surged 5% over 1996 to $12.4 million. As a result of her achievements, the AICPA has chosen Zarcone as a pathfinder in the CPA Vision Project - a massive grassroots effort to help the profession redefine itself so it can better face the challenges of the future. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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