The Success of the Private Language Schools: A Lesson to Be Learned  

Oleh:

Marottoli, Vincent

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Foreign Language Annals (Full Text; di PROQUEST 2004 - terbaru) vol. 6 no. 3 (1973), page 354-358.
Fulltext: 06_03_Marottoli.pdf (382.9KB)

Isi artikel

An investigation of several bibliographical sources revealed that very little has been written on the success of private language schools. This appears unusual since many of these schools are subsidiaries of corporations whose primary concern is, of course, profit. Thus, despite the cynicism and pessimism often prevalent in our ranks, private companies have found it profitable to enter the field of language instruction. There is evidently a need for these schools and many of them have developed their own techniques. I undertook a project to visit the most prominent private language schools, to analyze their methods, and to make suggestions based on my experiences.

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