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Build on Your Firms's Strenghts
Oleh:
Pallais, Don M.
;
Elliott, Robert K.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Journal of Accountancy vol. 183 no. 2 (1997)
,
page 53-60.
Topik:
FIRMS
;
firms's strengths
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ85.1
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
CPA firms delivering new assurance services wont succeed unless the services they choose both meet market demand and match the firms capabilities. Not every accounting firm can provide every assurance service. A firm must know not only how to identify customer needs for assurance services but also how to choose the services that best fit the firms expertise. This article explores how firms can decide on new assurance opportunities to develop. But such an exploration cannot be comprehensively covered in a single article. Each firm should consider its own characteristics, resources and capabilities as well as the potential fees from and costs of offering a new assurance service.
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