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Detail
ArtikelFirst : Know Your Market  
Oleh: Pallais, Don M. ; Elliott, Robert K.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Journal of Accountancy vol. 183 no. 1 (1997), page 56-66.
Topik: MARKETS; market
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ85.1
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelIf you havent learned how to identify customers information needs, youre not ready to provide new assurance services. Why ? Because those assurance services that meet customers needs will sell; those that do not will fail. Traditional audit services cannot be expected to expand your practice ; they are no longer growth areas. Therefore, the profession has no alternative but to fashion new services that bridge customers needs and CPA s competencies. However, no bridging can take place without understanding customers needs.
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