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First : Know Your Market
Oleh:
Pallais, Don M.
;
Elliott, Robert K.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Journal of Accountancy vol. 183 no. 1 (1997)
,
page 56-66.
Topik:
MARKETS
;
market
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ85.1
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
If you havent learned how to identify customers information needs, youre not ready to provide new assurance services. Why ? Because those assurance services that meet customers needs will sell; those that do not will fail. Traditional audit services cannot be expected to expand your practice ; they are no longer growth areas. Therefore, the profession has no alternative but to fashion new services that bridge customers needs and CPA s competencies. However, no bridging can take place without understanding customers needs.
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