Personal selling sebagai alat komunikasi pemasaran produk jasa (studi kasus: layanan bancassurance)  

Oleh:

Widiasari, Natalia

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: TRANSAKSI : Jurnal Bisnis, Ekonomi, dan Sosial vol. 2 no. 1 (Aug. 2009), page 77-94.
Topik: personal seller; bancassurance product; JABFUNG-NW-2015-03
Fulltext: Jurnal Transaksi v2n1 - Natalia Widiasari - text optim.pdf (3.42MB)

Isi artikel

In the era of multi media communication, people get informed but also get confused to define their needs and wants, because of the multi exposures. As the cost of communication is cheaper, company move from mass communication into one to one dialogue, which is known as targeted communication. For a complex service product such as bancassurance services, a personalized and customized service is needed. Personal seller as a marketing strategy must be flexible, effective and high capability. The purpose of this study is to use an approach to identify and develop the possible working pattern for personal sellers.

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