Publicity: Key to Higher Enrollment  

Oleh:

Bryant, William H.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Foreign Language Annals (Full Text; di PROQUEST 2004 - terbaru) vol. 11 no. 1 (1978), page 9-14.
Fulltext: 11_01_Bryant.pdf (364.61KB)

Isi artikel

In spite of the development and application of new methods and approaches in our profession, foreign language enrollment trends have progressively worsened; the future looks even less promising. Internally, we must continue to modernize and refine our product through constant research and development. Externally, we should: (1) through paid lobbyists, try to foster greater government and business interest in our cause; and (2) launch a major, professionally directed, nationwide radio and television campaign to acquaint the American public with the nature and values of learning a foreign language. Televised testimonials from prominent Americans in different fields could be solicited which would emphasize the practical, occupational value of knowing how to communicate in a foreign language. A publicity fund, jointly administered by the professional leadership of various organizations (e.g., ACTFL, the AATs) could be financed by voluntary, individual 'self-assessment .

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