Detail To Turn Towards to: Choice of Language in Advertisement   Oleh:  Widiasari, Natalia Jenis: Article from Proceeding Dalam koleksi: CONEST 11: The Eleventh International Converence on English Studies, Jakarta, Unika Atma Jaya, page 101-104. Topik: advertisement; creativity; sociolinguistic Fulltext: hal 101-104 Natalia Widiasari.pdf (8.7MB) Ketersediaan Perpustakaan PKBB Nomor Panggil: 406 CES 11 Non-tandon: 1 (dapat dipinjam: 1) Tandon: 1    Reserve Lihat Detail Induk Isi artikel English as second language tends to use in media consumption, rather than daily interaction. Since entertainment products such as movies and pop music are in English, people become more familiar with it. Variation of English channels distributes by media corporation also enlarge English program exposures, mainly in cities. Slowly, English is part of everyday life of people, not only as language skills, but also taste. Following the people’s taste, marketer tends to create ads in English. Adverts are not consumed alone, but depend on interactions with other people in order to make socially shared meaning. This paper will explain what people perception regarding choice of language in advertisement. This paper is a preliminary research. The study uses qualitative descriptive perspective. Primary data gains from internet search engine, while secondary data gains from literatures. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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