TeleSehat: A Telemedicine Start up  

Oleh:

Farooq, Bilal ; Hassan, Syed Zahoor

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal Of Management Cases vol. 09 no. 02 (Sep. 2012), page 141–161.
Topik: Telemedicine; healthcare; innovation; Pakistan
Fulltext: Asian Journal of Management Cases-2012-Farooq-141-61_dan.pdf (1.53MB)

Isi artikel

This case illustrates the use of innovation process by the technology company Comcept to build a profit- able telemedicine start up in Pakistan called TeleSehat. Previous efforts in this area had been rudimentary and philanthropic. The case highlights the market need for telemedicine in the country, and provides an account of the innovative technology products, clinical processes and awareness campaigns developed by the company. It provides a good background to discuss the challenges and risks that the company faces, as it looks to form strategic partnerships to transition from its start up stage towards becoming profitable.

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